Call Number (LC) Title Results
JF2112.A4 M375 1996 The political advertising war of 1996 / 1
JF2112.A4 M38 1994 Managing mediated political advertisements : a content analysis of 1992 newspaper ad watches / 1
JF2112.A4 M45 2009 I approve this message : effects of sponsorship, ad tone and reactance in 2008 presidential advertising / 1
JF2112.A4 M48 1997a Newspapers and citizen-based journalism in the 1996 elections : a cross-market comparison / 1
JF2112.A4 M55 1996a Dynamics of political advertisements, news coverage, and candidate gender : a content analysis of the campaign messages of the 1990 and 1994 California and Texas gubernatorial elections / 1
JF2112.A4 M55 2005 When stereotypes collide : race/ethnicity, gender, and videostyle in congressional campaigns / 1
JF2112.A4 M57 1991 Effect and effectiveness of negative advertising in the 1988 presidential campaign / 1
JF2112.A4 M66 2022eb Empire of direct mail : how conservative marketing persuaded voters and transformed the grassroots / 1
JF2112.A4 N48 1986 New perspectives on political advertising / 1
JF2112.A4 O73 1991 Using political television commercials to examine the effects of party affiliation knowledge on candidate evaluation / 1
JF2112.A4 P285 2002 Meet the candidate videos : analyzing presidential primary campaign videocassettes / 1
JF2112.A4 P3 1997a Campaign up in flames : negative advertising backfires and damages a young Democrat / 1
JF2112.A4 P33 1990 Attack politics : strategy and defense / 1
JF2112.A4 P43 1999 Impact of soft-money-sponsored issue-advocacy advertising versus candidate-sponsored positive and negative advertising : influences on candidate preferences and democratic processes / 1
JF2112.A4 P47 1990 The consultants look at advertising : beliefs about political advertising trends / 1
JF2112.A4 P54 1993 The role of comparative information in political advertising evaluations and candidate evaluations / 1
JF2112.A4 P65 1995 Political advertising in Western democracies : parties & candidates on television / 1
JF2112.A4 P65 2022 Political marketing in the 2020 U.S. presidential election / 1
JF2112.A4 P83 2002eb Public information campaigns & opinion research : a handbook for the student & practitioner / 1
JF2112.A4 R35 1992 Advertisements as news : political advertisements in television newscasts / 1