Information campaigns : balancing social values and social change / editor, Charles T. Salmon.
Saved in:
| Contributors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Newbury Park, Calif. :
Sage Publications,
[1989]
|
| Series: | Sage annual reviews of communication research ;
v. 18. |
| Subjects: |
Table of Contents:
- Campaigns for social "improvement" : an overview of values, rationales, and impacts / C. T. Salmon
- Community power and leadership analysis in lifestyle campaigns / John R. Finnegan, Jr., Neil Bracht, K. Viswanath
- Family planning, abortion and AIDS : sexuality and communication campaigns / Jane D. Brown, Cynthia S. Waszak, Kim Walsh Childers
- The knowledge-behavior gpa in public information campaigns : a development communication view / Robert Hornik
- Media coverage and social movements / Clarice N. Olien, Phillip J. Tichenor, George A. Donohue
- Information and power : toward a critical theory of information campaigns / Lana F. Rakow
- (Cont'd) Campaigns, change and culture : on the polluting potential of persuasion / Richard W. Pollay
- Publics, audiences and market segments : segmentation principles for campaigns / James E. Grunig
- Message strategies for information campaigns : a social psychological analysis / Patricia G. Devine, Edward R. Hirt
- Strategies and tactics in political campaigns / Garrett J. O'Keefe
- Estimating the magnitude of threats to validity of information campaign effects / Steven H. Chaffee, Connie Roser, June Flora.