Communication yearbook 33 / edited by Christina S. Beck.
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| Format: | Book |
| Language: | English |
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New York :
Routledge,
2009.
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Table of Contents:
- The boomerang effect: a synthesis of findings and a preliminary theoretical framework / Sahara Byrne and Philip Solomon Hart
- Adapting consumer advertising appeals to cultural values: a meta-analytic review of effects on persuasiveness and ad liking / Jos Hornikx and Daniel J. O'Keefe
- The role of message tailoring in the development of persuasive health communication messages / Seth M. Noar, Nancy Grant Harrington, and Rosalie Shemanski Aldrich
- An integrated model of knowledge sharing in contemporary communication environments / Marni Heinz and Ronald E. Rice
- Communicating quantitative risk information / Christine Skubisz, Torsten Reimer, and Ulrich Hoffrage
- Opening up the conversation on genetics and genomics in family: the space for communication scholars / Kathleen M. Galvin and Lauren H. Grill
- Discourse, gender, and the meaning of work: rearticulating science, technology, and engineering careers through communicative lenses / Lorraine G. Kisselburgh, Brenda L. Berkelaar, and Patrice M. Buzzanell
- Crossing and transforming occupational and household gendered divisions of labor: reviewing literatures and deconstructing differences / Caryn E. Medved
- Discourse of volunteerism / Shiv Ganesh and Kirstie McAllum
- Public interest media advocacy and activism as a social movement / Philip M. Napoli
- Apologia, image repair, and reconciliation: the application, limitations, and future directions of apologetic rhetoric / Emil B. Towner.