Buying for name brand, social approval or fashion : a social learning approach to Taipei youths' consumer style / by Cheng Kuo.

Buying for name brand, social approval or fashion : a social learning approach to Taipei youths' consumer style / by Cheng Kuo.

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Bibliographic Details
Main Author: Guo, Cheng
Format: Book
Language:English
Published: [Place of publication not identified] : [publisher not identified], 1992.
Subjects:
Consumer behavior > Taiwan > Taipei.
Young consumers > Taiwan > Taipei.
Description
Item Description:"Paper submitted for presentation to the Advertising Division of the AEJMC's [Association for Education in Journalism and Mass Communication] annual convention, Montreal, Canada, Aug. 5-8, 1992"--T.p.
Cover title.
Includes abstract.
Physical Description:21 pages, 9 unnumbered pages : illustrations ; 28 cm
Bibliography:Bibliography: leaves [1-4]
Reproduction Note:Photocopy,

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