Marketing / David Mercer.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford, OX, UK ; Cambridge, Mass., USA :
Blackwell,
1992.
|
| Subjects: |
| Physical Description: | ix, 759 pages : illustrations ; 25 cm |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0631176292 (acid-free paper) : 0631176314 (acid-free paper) : |