The medium and the message : television advertising and American elections / edited by Kenneth M. Goldstein, Patricia Strach.

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Bibliographic Details
Contributors: Goldstein, Kenneth M., 1965-, Strach, Patricia
Format: Book
Language:English
Published: Upper Saddle River, New Jersey : Prentice Hall, [2003]
Edition:1st ed.
Series:Real politics in America.
Subjects:

MARC

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245 0 4 |a The medium and the message :  |b television advertising and American elections /  |c edited by Kenneth M. Goldstein, Patricia Strach. 
250 |a 1st ed. 
264 1 |a Upper Saddle River, New Jersey :  |b Prentice Hall,  |c [2003] 
264 4 |c ©2003 
300 |a ix, 164 pages ;  |c 23 cm. 
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490 1 |a Real politics in America 
504 |a Includes bibliographical references and index. 
505 0 |a Campaign advertising strategies in the 2000 presidential nominations -- What did they see and when did they see it? -- Television advertising in the 2000 congressional elections -- The electoral impact of "issue advocacy" in 1998 and 2000 house races -- The impact of issue advocacy and party soft money electioneering -- The view from the air -- Pay to play. 
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650 0 |a Advertising, Political  |z United States  |v Congresses.  |0 sh2007100692 
650 0 |a Elections  |z United States.  |0 sh 85041561  
700 1 |a Goldstein, Kenneth M.,  |d 1965-  |0 n 98106245  
700 1 |a Strach, Patricia.  |0 n 2003112916 
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