The medium and the message : television advertising and American elections / edited by Kenneth M. Goldstein, Patricia Strach.
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| Contributors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey :
Prentice Hall,
[2003]
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| Edition: | 1st ed. |
| Series: | Real politics in America.
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| Subjects: |
Table of Contents:
- Campaign advertising strategies in the 2000 presidential nominations
- What did they see and when did they see it?
- Television advertising in the 2000 congressional elections
- The electoral impact of "issue advocacy" in 1998 and 2000 house races
- The impact of issue advocacy and party soft money electioneering
- The view from the air
- Pay to play.