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|a 2004005492
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|a 0820468312 (pbk. : alk. paper)
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|a BCM-8005
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|a (OCoLC)54686271
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|a DLC
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|d DLC
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|b L54 2004
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|a 324.7/3/0973
|2 22
|
| 245 |
0 |
0 |
|a Lights, camera, campaign! :
|b media, politics, and political advertising /
|c edited by David A. Schultz.
|
| 264 |
|
1 |
|a New York :
|b P. Lang,
|c [2004]
|
| 264 |
|
4 |
|c ©2004
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| 300 |
|
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|a xvii, 322 pages :
|b illustrations ;
|c 23 cm.
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| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a unmediated
|b n
|2 rdamedia
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| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 490 |
1 |
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|a Popular politics & governance in America,
|x 1529-241X ;
|v v. 11
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Introduction : selling candidates and soap / David A. Schultz -- Creating effective political ads / Arthur Sanders -- Developing "paid media" strategies : media consultants and political advertising / Stephen K. Medvic -- Two cheers for negative ads / Christopher J. Dolan -- Can a voter in New York make a candidate lose in California? : an experimental test of the release of early election results on voter turnout / Geoffrey D. Peterson -- Packaging the governor : television advertising in the 2000 elections / Christopher A. Cooper & H. Gibbs Knotts -- Message tailoring in Spanish : courting Latino voters in the 2000 presidential advertising campaign / Brendan J. Doherty & Melissa Cully Anderson -- The perfect storm of politics : media and advertising during the 2002 U.S. Senate campaign(s) in Minnesota / Amy E. Jasperson -- Bowling with Erskine and down home with Dole : re-packaging the candidates in the 2002 Senate race in North Carolina / Timothy Vercellotti -- From saxophones to Schwarzenegger : entertainment politics on late-night television / David A. Schultz -- Lights, camera, and an action hero! : Arnold Schwarzenegger and the media frenzy in the California recall / David L Schecter -- Political advertising in Canada / Paul Nesbitt-Larking & Jonathan Rose -- Moving voters in the 2000 presidential campaign : local visits, local media / David C. King & David Morehouse.
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| 595 |
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|a OCLC Reclamation ECLBatch3_in_part1.mrc 20090619 pmh.
|
| 650 |
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0 |
|a Advertising, Political
|z United States.
|0 sh2007100692
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| 650 |
|
0 |
|a Television in politics
|z United States.
|0 sh 85133568
|
| 650 |
|
0 |
|a Political campaigns
|z United States.
|0 sh2008109540
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| 700 |
1 |
|
|a Schultz, David A.
|q (David Andrew),
|d 1958-
|0 n 88058232
|
| 830 |
|
0 |
|a Popular politics & governance in America ;
|v v. 11.
|0 n 2002096401
|
| 951 |
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| 952 |
f |
f |
|p Can circulate
|a Emerson College
|b Main Campus
|c Emerson College Library
|d Main Stacks
|t 0
|e JF2112.A4 L54 2004
|h Library of Congress classification
|i Book
|m 0113502732382
|
