Perceived influence of DTC prescription drug advertising : do the general public and the expert think differently? / Jisu Huh and Rita Langteau.
"This research investigates whether experts (physicians and "lay experts") perceive greater influence of DTC advertising on the general public than do "lay novices."" -- abstract.
Saved in:
| Main Author: | |
|---|---|
| Contributors: | |
| Format: | Book |
| Language: | English |
| Published: |
[Place of publication not identified] :
[publisher not identified],
2005.
|
| Subjects: |
| Summary: | "This research investigates whether experts (physicians and "lay experts") perceive greater influence of DTC advertising on the general public than do "lay novices."" -- abstract. |
|---|---|
| Item Description: | A paper presented to the Communication Theory and Methodology Division of the AEJMC (Association for Education in Journalism and Mass Communication), San Antonio, TX, August 2005. |
| Physical Description: | 35 pages ; 28 cm |
| Reproduction Note: | Photocopy. |