Perceived influence of DTC prescription drug advertising : do the general public and the expert think differently? / Jisu Huh and Rita Langteau.
"This research investigates whether experts (physicians and "lay experts") perceive greater influence of DTC advertising on the general public than do "lay novices."" -- abstract.
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| Format: | Book |
| Language: | English |
| Published: |
[Place of publication not identified] :
[publisher not identified],
2005.
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| Subjects: |
Testing the Display Name
| Call Number: |
HF6161.D7 H84 2005
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| Available |