Effects of positive vs. negative self-efficacy statements in humorous anti-alcohol ads / by Myiah Hutchens Hively, Moon J. Lee, Yi-Chun Chen.
"This study investigated the effects of self-efficacy statements in different types (positive vs. negative) of taglines in humorous anti-alcohol abuse advertisements based on individuals' sensation seeking tendency." -- abstract.
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| Contributors: | , |
| Format: | Book |
| Language: | English |
| Published: |
[Place of publication not identified] :
[publisher not identified],
2005.
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| Summary: | "This study investigated the effects of self-efficacy statements in different types (positive vs. negative) of taglines in humorous anti-alcohol abuse advertisements based on individuals' sensation seeking tendency." -- abstract. |
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| Item Description: | A paper presented to the Mass Communication and Society Division of the AEJMC (Association for Education in Journalism and Mass Communication), San Antonio, TX, August 2005. |
| Physical Description: | 31 pages ; 28 cm |
| Reproduction Note: | Photocopy. |