Effects of positive vs. negative self-efficacy statements in humorous anti-alcohol ads / by Myiah Hutchens Hively, Moon J. Lee, Yi-Chun Chen.
"This study investigated the effects of self-efficacy statements in different types (positive vs. negative) of taglines in humorous anti-alcohol abuse advertisements based on individuals' sensation seeking tendency." -- abstract.
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| Contributors: | , |
| Format: | Book |
| Language: | English |
| Published: |
[Place of publication not identified] :
[publisher not identified],
2005.
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| Subjects: |
MARC
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| 008 | 060520s2005 xxu rab 000 0 eng d | ||
| 035 | |a (OCoLC)374250083 | ||
| 040 | |a ECL |c ECL |d UtOrBLW | ||
| 049 | |a ECLL | ||
| 050 | 4 | |a HF6161.L46 |b H58 2005 | |
| 100 | 1 | |a Hively, Myiah Hutchens. | |
| 245 | 1 | 0 | |a Effects of positive vs. negative self-efficacy statements in humorous anti-alcohol ads / |c by Myiah Hutchens Hively, Moon J. Lee, Yi-Chun Chen. |
| 264 | 1 | |a [Place of publication not identified] : |b [publisher not identified], |c 2005. | |
| 300 | |a 31 pages ; |c 28 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 500 | |a A paper presented to the Mass Communication and Society Division of the AEJMC (Association for Education in Journalism and Mass Communication), San Antonio, TX, August 2005. | ||
| 520 | |a "This study investigated the effects of self-efficacy statements in different types (positive vs. negative) of taglines in humorous anti-alcohol abuse advertisements based on individuals' sensation seeking tendency." -- abstract. | ||
| 533 | |a Photocopy. |d [2005] | ||
| 595 | |a OCLC Reclamation ECLBatch3_in_part3.mrc 20090619 pmh. | ||
| 650 | 0 | |a Advertising |x Alcoholic beverages. |0 sh 85001089 | |
| 700 | 1 | |a Lee, Moon J. |0 no2020141915 | |
| 700 | 1 | |a Chen, Yi-Chun. |0 no2013081677 | |
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| 952 | f | f | |p Can circulate |a Emerson College |b Main Campus |c Emerson College Library |d Main Stacks |t 0 |e HF6161.L46 H58 2005 |h Library of Congress classification |i Book |m 0113502780340 |