Effects of positive vs. negative self-efficacy statements in humorous anti-alcohol ads / by Myiah Hutchens Hively, Moon J. Lee, Yi-Chun Chen.
"This study investigated the effects of self-efficacy statements in different types (positive vs. negative) of taglines in humorous anti-alcohol abuse advertisements based on individuals' sensation seeking tendency." -- abstract.
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| Format: | Book |
| Language: | English |
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[Place of publication not identified] :
[publisher not identified],
2005.
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Testing the Display Name
| Call Number: |
HF6161.L46 H58 2005
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