Direct-to-consumer television advertisements of prescription drugs and their impact on physician prescription-writing tendencies / by Jocelyn Kay Albertson.
"Using the tenets of diffusion of innovations theory and the two-step flow hypothesis, the findings of this survey indicate that physicians are not in favor of televised DTC advertising of prescription products and that their negative attitudes are important contributors to their tendencies to...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
[Place of publication not identified] :
[publisher not identified],
2005.
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| Subjects: |
Testing the Display Name
| Call Number: |
HF6161.D7 A53 2005
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| Available |