A qualitative investigation of older adults' perceptions of the influence of DTC advertising on self and others / Denise E. DeLorme, Jisu Huh, Leonard N. Reid.
"A series of in-depth interviews was conducted to examine older adults' perceptions of DTC advertising influence on themselves and others." -- abstract.
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| Contributors: | , |
| Format: | Book |
| Language: | English |
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[Place of publication not identified] :
[publisher not identified],
2005.
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| Subjects: |
MARC
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| 050 | 4 | |a HF6161.D7 |b D45 2005 | |
| 100 | 1 | |a DeLorme, Denise E. | |
| 245 | 1 | 2 | |a A qualitative investigation of older adults' perceptions of the influence of DTC advertising on self and others / |c Denise E. DeLorme, Jisu Huh, Leonard N. Reid. |
| 264 | 1 | |a [Place of publication not identified] : |b [publisher not identified], |c 2005. | |
| 300 | |a 27 pages ; |c 28 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 500 | |a A paper presented to the Advertising Division of the AEJMC (Association for Education in Journalism and Mass Communication), San Antonio, TX, August 2005. | ||
| 520 | |a "A series of in-depth interviews was conducted to examine older adults' perceptions of DTC advertising influence on themselves and others." -- abstract. | ||
| 533 | |a Photocopy. |d [2005] | ||
| 595 | |a OCLC Reclamation ECLBatch3_in_part1.mrc 20090619 pmh. | ||
| 650 | 0 | |a Advertising |x Drugs. |0 sh 85001119 | |
| 700 | 1 | |a Huh, Jisu. | |
| 700 | 1 | |a Reid, Leonard N. | |
| 951 | |a 810162 | ||
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