A qualitative investigation of older adults' perceptions of the influence of DTC advertising on self and others / Denise E. DeLorme, Jisu Huh, Leonard N. Reid.

"A series of in-depth interviews was conducted to examine older adults' perceptions of DTC advertising influence on themselves and others." -- abstract.

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Bibliographic Details
Main Author: DeLorme, Denise E.
Contributors: Huh, Jisu, Reid, Leonard N.
Format: Book
Language:English
Published: [Place of publication not identified] : [publisher not identified], 2005.
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Testing the Display Name

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Call Number: HF6161.D7 D45 2005
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