We interrupt this newscast : how to improve local news and win ratings, too / by Marion Just [and others].
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| Contributors: | |
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| Format: | Book |
| Language: | English |
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New York :
Cambridge University Press,
2007.
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| Subjects: |
Table of Contents:
- Prologue : what this book is for / Tom Rosenstiel and Dante Chinni
- Knowledge base / Tom Rosenstiel and Marion R. Just
- 'I-teams' and 'Eye candy' : the reality of local TV news / Walter C. Dean and Atiba Pertilla
- Myths that dominate local tv news : the x-structure and the fallacy of the hook-and-hold method of TV news / Walter C. Dean, Atiba Pertilla, and Todd L. Belt
- Magic Formula : how to make TV that viewers will watch ; Steps to better coverage / Todd L. Belt and Marion R. Just
- Putting it all into action : techniques for changing newsroom cultures / Walter C. Dean
- Road ahead : the future of local TV news / Tom Rosenstiel and Dante Chinni.