Public affairs in practice : a practical guide to lobbying / Stuart Thomson and Steve John.
Public affairs today is more than just political lobbying. It requires working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. ''Public Affairs in Practice'' is the first book to examine the methods public affairs profes...
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Full text (Emerson users only) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; Philadephia :
Kogan Page,
2007.
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| Series: | PR in practice series.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
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| 100 | 1 | |a Thomson, Stuart, |d 1972- |1 https://id.oclc.org/worldcat/entity/E39PCjtTD6CfvVjwFmtXWQ3Xq3 | |
| 245 | 1 | 0 | |a Public affairs in practice : |b a practical guide to lobbying / |c Stuart Thomson and Steve John. |
| 260 | |a London ; |a Philadephia : |b Kogan Page, |c 2007. | ||
| 300 | |a 1 online resource (xvii, 168 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 490 | 1 | |a PR in practice series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction -- The art of lobbying -- Reputation and the media -- Managing issues -- Stakeholder relations -- Corporate social responsibility -- Conclusion. | |
| 520 | |a Public affairs today is more than just political lobbying. It requires working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. ''Public Affairs in Practice'' is the first book to examine the methods public affairs professionals use to make an impact. It covers each aspect of the industry and examines the tools needed to deliver an effective public affairs program. It also highlights the potential benefits of public affairs, including protection from perceived threats of new regulation, identifying new market opportunities and raising. | ||
| 546 | |a English. | ||
| 588 | 0 | |a Print version record. | |
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| 650 | 0 | |a Lobbying. | |
| 650 | 0 | |a Pressure groups. | |
| 650 | 2 | |a Lobbying | |
| 700 | 1 | |a John, Steve. | |
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