Heartland TV : Prime Time Television and the Struggle for U.S. Identity.

Winner of the 2009 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award. The Midwest of popular imagination is a "Heartland" characterized by traditional cultural values and mass market dispositions. Whether cast positively --; as authentic, pastoral, populist, hardworki...

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Bibliographic Details
Online Access: Full text (Emerson users only)
Main Author: Johnson, Victoria E.
Format: Electronic eBook
Language:English
Published: New York : NYU Press, 2008.
Subjects:
Local Note:ProQuest Ebook Central

MARC

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505 0 |a Acknowledgments; Introduction: TV, the Heartland Myth, and the Value of Cultural Populism; "Essential, Desirable, and Possible Markets": Broadcasting Midwestern Tastes and Values; Square Dancing and Champagne Music: Regional Aesthetics and Middle America; "Strictly Conventional and Moral": CBS Reports in Webster Groves; "You're Gonna Make It After All!": The Urbane Midwest in MTM Productions' "Quality" Comedies; "There Is No 'Dayton Chic'": Queering the Midwest in Roseanne, Ellen, and The Ellen Show; Fertility Among the Ruins: Reconstituting the Traumatized Heartland. 
505 8 |a Epilogue: Red State, Blue State, Purple HeartlandAppendix; Notes; Index; About the Author. 
520 |a Winner of the 2009 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award. The Midwest of popular imagination is a "Heartland" characterized by traditional cultural values and mass market dispositions. Whether cast positively --; as authentic, pastoral, populist, hardworking, and all-American--or negatively--as backward, narrow-minded, unsophisticated, conservative, and out-of-touch--the myth of the Heartland endures. Heartland TV examines the centrality of this myth to television's promotion and development, programming and marketing appeals, and public debates over the. 
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