Broadcast pharmaceutical advertising in the United States : prime time pill pushers / Janelle Applequist.

Broadcast pharmaceutical advertising in the United States : prime time pill pushers / Janelle Applequist.

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Bibliographic Details
Online Access:	Full text (Emerson users only)
Main Author:	Applequist, Janelle (Author)
Format:	Electronic eBook
Language:	English
Published:	Lanham : Lexington Books, [2016]
Subjects:	Advertising > Drugs > United States. Direct-to-consumer prescription drug advertising > United States. Pharmaceutical Preparations > economics Direct-to-Consumer Advertising Television > economics United States
Local Note:	ProQuest Ebook Central

Table of Contents:

The nature of the pharmaceutical advertising industry : direct-to-consumer advertising in the United States
Theoretical foundations : toward an analysis of DTCA
Analyses of DTCA on primetime television
DTC advertisements : a triangulated approach
The commercial elements of constructing a drug : a textual analysis of a Yaz advertisement
Looking forward.