Key Themes in Media Theory.
Offers a critical introduction to the theories of media studies. This book embraces media in their everyday cultural forms - music, internet, film, television, radio, newspapers and magazines - to enable a view of the 'big picture' of media theory.
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Main Author: | |
Format: | Electronic eBook |
Language: | English |
Published: |
Maidenhead :
McGraw-Hill International (UK) Ltd.,
2007.
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Subjects: | |
Local Note: | ProQuest Ebook Central |
Table of Contents:
- Front cover; Half title; Title page; Copyright page; Contents; List of illustrations; Acknowledgements; Chapter 1 What is media theory?; Chapter 2 Behaviourism and media effects; Chapter 3 Modernity and medium theory; Chapter 4 Structuralism and semiotics; Chapter 5 Interactionism and structuration; Chapter 6 Feminisms and gender; Chapter 7 Political economy and postcolonial theory; Chapter 8 Postmodernity and the information society; Chapter 9 Consumerism and everyday life; Chapter 10 Debating media theory; Glossary; Bibliography; Index; Back Cover.