Social media marketing : an hour a day / Dave Evans.

"If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and h...

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Bibliographic Details
Online Access: Full text (Emerson users only)
Main Author: Evans, Dave
Format: Government Document Electronic eBook
Language:English
Published: Indianapolis, Ind. : Wiley, ©2008.
Series:Serious skills.
Subjects:
Genre/Form:Electronic books
Local Note:ProQuest Ebook Central
Table of Contents:
  • Part I: The Foundation of Social Media
  • pt. II: Month 1: Prepare for Social Marketing
  • pt. III: Month 2: Social Media Channels
  • pt. IV: Month 3: Complete Your Plan
  • Appendix A: Worksheets
  • Appendix B: Additional Social Media Resources.