The the Art of CRM : Proven Strategies for Modern Customer Relationship Management.
Max Fatourechi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients.
Saved in:
| Online Access: |
Full text (Emerson users only) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Birmingham :
Packt Publishing, Limited,
2019.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
MARC
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| 100 | 1 | |a Fatouretchi, Max. | |
| 245 | 1 | 4 | |a The the Art of CRM : |b Proven Strategies for Modern Customer Relationship Management. |
| 260 | |a Birmingham : |b Packt Publishing, Limited, |c 2019. | ||
| 300 | |a 1 online resource (361 pages) | ||
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| 505 | 0 | |a Table of ContentsWhat is CRM?Getting to Know Your CustomerConceptualizing the CRM Design from Business RequirementsArchitecting Your CRM Solution - Preparing for Today and TomorrowUtilizing Artificial Intelligence and Machine Learning in Your CRM StrategyGDPR and Regulatory ComplianceCRM Integration StrategiesCloud Versus On-Premise Versus Hybrid - The Deployment of a CRM PlatformCRM Differentiators. | |
| 520 | |a Max Fatourechi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. | ||
| 588 | 0 | |a Print version record. | |
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| 650 | 0 | |a Customer relations |x Management. | |
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