Managing biotechnology : from science to market in the digital age / by Francoise Simon, Professor Emerita, Columbia University and Senior Faculty, Mount Sinai School of Medicine, New York, NY, Glen Giovannetti, EY Global Biotechnology Leader.

Managing biotechnology : from science to market in the digital age / by Francoise Simon, Professor Emerita, Columbia University and Senior Faculty, Mount Sinai School of Medicine, New York, NY, Glen Giovannetti, EY Global Biotechnology Leader.

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Featuring numerous case studies and state-of-the-art marketing models, this thorough resource provides a comprehensive overview of the new business context and marketing models for biotech companies. --

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Bibliographic Details
Online Access: Full text
Main Authors: Simon, Francoise, 1946- (Author), Giovannetti, Glen, 1962- (Author)
Format: Electronic eBook
Language:English
Published: Hoboken, NJ : Wiley, [2017]
Subjects:
Biotechnology industries.
Biotechnology > Marketing.
Pharmaceutical biotechnology industry.
Bioengineering.
Biotechnology.
Biotechnology
bioengineering.
Genre/Form:Electronic books
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