Going negative : how attack ads shrink and polarize the electorate / Stephen Ansolabehere, Shanto Iyengar.

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Bibliographic Details
Main Author:	Ansolabehere, Stephen
Contributors:	Iyengar, Shanto
Format:	Book
Language:	English
Published:	New York : Free Press, [1995]
Subjects:	Advertising, Political. Advertising, Political > United States. Political campaigns > United States. Negativism.

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Call Number:	JF2112.A4 A57 1996
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