A big ticket : sports and commercialism / Evaleen Hu.
Discusses the commercial aspects of professional sports, examining endorsement contracts, sponsorship, broadcasting rights, salaries, agents, and more.
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| Format: | Book |
| Language: | English |
| Published: |
Minneapolis :
Lerner,
[1998]
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| Subjects: |
Testing the Display Name
| Call Number: |
[LT] GV716 .H8 1998
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| Available |