Marketing strategy : the challenge of the external environment / David Mercer.
Saved in:
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London ; Thousand Oaks, Calif. :
Sage in association with Open University Business School,
1998.
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| Subjects: |
Testing the Display Name
| Call Number: |
HF5415 .M452 1998
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| Available |