Marketing strategy : the challenge of the external environment / David Mercer.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London ; Thousand Oaks, Calif. :
Sage in association with Open University Business School,
1998.
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| Subjects: |
| Physical Description: | viii, 325 pages : illustrations ; 25 cm |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0761958754 0761958762 (pbk) |