Saying "May cause internal bleeding" with a smile : a multi-year analysis and comparison of prescription drug advertising / Samuel D. Bradley [and others].
Since restrictions were eased for broadcast prescription drug advertisements in 1997, there has been a dramatic spending increase on direct-to-consumer advertising. This paper addresses direct-to-consumer advertising by conducting two content analyses of 120 hours of television programming in 2000 a...
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| Format: | Manuscript Book |
| Language: | English |
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Testing the Display Name
| Call Number: |
HF6161.D7 B73 2002
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| Available |