Saying "May cause internal bleeding" with a smile : a multi-year analysis and comparison of prescription drug advertising / Samuel D. Bradley [and others].
Since restrictions were eased for broadcast prescription drug advertisements in 1997, there has been a dramatic spending increase on direct-to-consumer advertising. This paper addresses direct-to-consumer advertising by conducting two content analyses of 120 hours of television programming in 2000 a...
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| Format: | Manuscript Book |
| Language: | English |
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| 040 | |a ECL |d UtOrBLW | ||
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| 050 | 4 | |a HF6161.D7 |b B73 2002 | |
| 100 | 1 | |a Bradley, Samuel D. | |
| 245 | 1 | 0 | |a Saying "May cause internal bleeding" with a smile : |b a multi-year analysis and comparison of prescription drug advertising / |c Samuel D. Bradley [and others]. |
| 264 | 0 | |a [Place of publication not identified] : |b [publisher not identified], |c 2002. | |
| 300 | |a 21 pages ; |c 28 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
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| 500 | |a A paper presented to the Communication Theory and Methodology Division of the AEJMC (Association for Education in Journalism and Mass Communication), Miami Beach, FL August 2002. | ||
| 520 | |a Since restrictions were eased for broadcast prescription drug advertisements in 1997, there has been a dramatic spending increase on direct-to-consumer advertising. This paper addresses direct-to-consumer advertising by conducting two content analyses of 120 hours of television programming in 2000 and 2002, providing a description of frequency, production features, and emotional tone of information presented in health advertising. The results will be used to construct the stimuli for future experiments investigating how consumers process such information. | ||
| 533 | |a Photocopy, |d [2002] | ||
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