Prescription drug advertising : the effectiveness of pitching directly to consumers / by Subir Sengupta.
"Prescription drug manufacturers have traditionally promoted their products by direct-to-physician advertising, direct mail, and mostly with help of field sales forces called "detailing". In recent years, however, the competition in the prescription drug market in the U.S. has heated...
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| Format: | Manuscript Book |
| Language: | English |
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Testing the Display Name
| Call Number: |
HF6161.D7 S46 2002
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| Available |