Defending the brand : aggressive strategies for protecting your brand in the online arena / Brian H. Murray.

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Bibliographic Details
Main Author:	Murray, Brian H., 1968-
Format:	Book
Language:	English
Published:	New York : American Management Association, [2004]
Subjects:	Brand name products. Trademark infringement. Electronic commerce. Product management.

Testing the Display Name

Holdings details from Testing the Display Name
Call Number:	HD69.B7 M79 2004
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