An appeal to newspaper authority in television political ads : a case study / Chris Roberts.
"A textual analysis of two television advertisements, created by a U.S. senate candidate during the 2004 general election in South Carolina, shows how newspapers are used (and misused) to introduce perceptions of independent authority in partisan political advertising. The functional theory of...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
[Place of publication not identified] :
[publisher not identified],
2005.
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| Subjects: |
Testing the Display Name
| Call Number: |
JF2112.A4 R63 2005
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| Available |