CRM unplugged : releasing CRM's strategic value / Philip Bligh, Douglas Turk.
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI...
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| Format: | Electronic eBook |
| Language: | English |
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Hoboken, N.J. :
Wiley,
©2004.
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| Local Note: | ProQuest Ebook Central |
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