Hotel Marketing.

1. The Foundation of Hotel Marketing 2. Behavioural Profile of Hotel Customers3. Hotel Market Segmentation 4. Marketing Information System for Hotels 5. Hotel Product Strategy 6. Hotel Promotion Strategy7. Hotel Pricing Strategy 8. Hotel Placement Strategy 9. Overall Marketing Strategy for Hotel 10....

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Bibliographic Details
Online Access: Full text (Emerson users only)
Main Author: Jha, S. M.
Format: Electronic eBook
Language:English
Published: Mumbai : Global Media, 2009.
Subjects:
Local Note:ProQuest Ebook Central