Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken ste...
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| Main Authors: | , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, UK ; Hoboken, NJ :
John Wiley,
2011.
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| Edition: | Third edition. |
| Subjects: | |
| Genre/Form: | dissertations, Academic theses |
| Local Note: | ProQuest Ebook Central |
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ProQuest
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