A great big story. The words matter / a film by P&G ; director, Mark Trent ; producer, Michael Pasquariello ; Great Big Story.

A great big story. The words matter / a film by P&G ; director, Mark Trent ; producer, Michael Pasquariello ; Great Big Story.

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When Michael Chanak took a job at Procter & Gamble in the mid 1980s, the AIDS epidemic was rampant. The company had found a niche with Peridex - a prescription mouthwash used to treat thrush in people suffering from HIV/AIDS. But despite selling to the LGBTcommunity, P&G had no language prot...

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Bibliographic Details
Online Access: Streaming video (Emerson users only)
Contributors: Trent, Mark (Television director) (Director), Pasquariello, Michael (Producer)
Corporate Contributors: Cable News Network (Film distributor), Great Big Story (Production company), Procter & Gamble Company (Production company)
Format: Electronic Video
Language:English
Published: Atlanta, GA : CNN Newsource Sales, 2018.
Series:Academic Video Online
Subjects:
Procter & Gamble Company.
Gay people > Employment > Law and legislation.
Discrimination in employment > Law and legislation.
Diversity in the workplace.
Gay rights.
Gay activists.
Genre/Form:Television news programs
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Call Number: Alexander Street Press
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