Selling Skills for Complete Amateurs.

Nearly everyone within a company is involved in selling at one level or another. Yet, the majority of those people are not professional frontline salespeople - they have never received any training in selling or in dealing with customers. As a result, opportunities are missed and, worst, you may eve...

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Bibliographic Details
Online Access: Full text (Emerson users only)
Main Author: Etherington, Bob
Format: Electronic eBook
Language:English
Published: SG : Marshall Cavendish International, 2018.
Subjects:
Local Note:ProQuest Ebook Central
Table of Contents:
  • Cover; title page; verso page; contents; introduction; section 1; who sold you this then?; section 2; never make a statement when you could ask a question; section 3; stop selling: start asking ""swot; section 4; features, advantages and benefits; section 5; I object! (objection overruled!); section 6; how to sell in the worst of times; section 7; getting your contract signed; section8; the ubiquitous sales letter; about the author; back cover.