Content is king : news media management in the digital age / Gary Graham, Anita Greenhill, Donald Shaw, and Chris J. Vargo.
From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media beca...
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| Main Authors: | , , , |
| Format: | Electronic eBook |
| Language: | English |
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New York :
Bloomsbury Academic, an imprint of Bloomsbury Publishing, Inc.,
2015.
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| Subjects: | |
| Genre/Form: | Online news |
| Local Note: | ProQuest Ebook Central |
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