Managing biotechnology : from science to market in the digital age / by Francoise Simon, Professor Emerita, Columbia University and Senior Faculty, Mount Sinai School of Medicine, New York, NY, Glen Giovannetti, EY Global Biotechnology Leader.
Featuring numerous case studies and state-of-the-art marketing models, this thorough resource provides a comprehensive overview of the new business context and marketing models for biotech companies. --
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| Main Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
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Hoboken, NJ :
Wiley,
[2017]
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| Genre/Form: | Electronic books |
Internet
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ProQuest
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